Utilizing WordPress for eCommerce Websites

eCommerce Websites

If you have already registered a unique domain name, bought a web hosting plan and selected the products that you want to sell online, it is time to start creating an eCommerce website. Most eCommerce websites today are based on WordPress, a content management system that makes building and managing sites easy. If you want to use WordPress for building eCommerce websites, you should learn a few things about this process.

Installation

Start by heading to the cPanel of your hosting account. Look for the Software section and locate the WordPress box. Simply click the link to install all the WordPress files you have. The majority of popular web hosting providers have made the installation process as simple as possible which means that you can finish this process easily even if you don’t have any experience.

Choosing a theme

There are dozens of attractive free WordPress themes. Of course, you can also choose some of the premium themes if you are prepared to pay some money. All you have to do to activate the theme is to upload the files to the theme folder.

Using eCommerce plugin

In addition, there are many eCommerce plugins designed for WordPress. One of the most popular plugins of this type is WooCommerce. With the help of WooCommerce, you can turn your existing website into an online store in a matter of minutes.

Adding products

The next step is to add your products. Remember that it’s better to use separate pages for each product. This is logical because you will have to post photos and descriptions for each product found in your offer and by using separate pages you will make your website look more organized.

SEO

Search engine optimization is all about getting an eCommerce website that is friendly to search engines. Almost every element of your WordPress website can be optimized in this way starting from the meta tags and title to the blog posts and even the URLs.

Market your WP website

You can’t expect success without traffic on your WP website. That’s why you have to use some of the many marketing tools available to eCommerce websites. Blogging, article marketing, email marketing, PPC (Pay Per Click) marketing, blog directories, video marketing, social media marketing, newsletters and RSS directories are some good examples of tools and techniques used for eCommerce website promotion.

We hope that this article will help you understand why using WordPress for eCommerce websites is a good idea.